So what made Pepsi's new advertising video with the appearance of Kendall Jenner encounter a strong reaction from the netizens, and made this beverage giant removed the video and apologized after just one day of launch? On April 4, 2017, Pepsi's new video was launched on Youtube and attracted a lot of attention when it invited Kendall Jenner, a famous model having more than 112 million followers on Instagram, to star in the leading role. The commercial is more than 2 minutes long, portraying the young people who want to fight and protest for fairness for the colored community in the U.S. Then, Kendall appears captivating as a professional model shooting with her team. Unexpectedly, she removes her blond wig, leaving the photo shoot to join a diverse-cultured group of people holding signs with good messages like "voice", "love" and "join the conversation". The climax of the entire video was the moment she handed ... a can of Pepsi to a c...